I began writing the Gray Fox blog in December 2011 to describe my pursuit of style as an older person. I’m 67 now, but like most men, I had found that by about age 40, choosing clothes became more difficult. I don’t want slim cuts and waistbands around my back, nor do I want shapeless designs sold on our high streets to men who are less interested in how they look. What I am looking for as an old man is stylish, well made, well designed and properly fitted clothes that enable me to reflect my personality and Even look a little cool.
Is an older person interested in the menswear fashion industry?
I found that such clothes exist, but have to find them. I suspect the reason I worked so hard was because brands just don’t think about advertising and selling to the big guy. The evidence for the fashion industry’s lack of interest is clear. When was the last time you saw a menswear ad featuring models over the age of 25? I’m not talking about the older models used to sell boxy tweed jackets and corduroy trousers in the Sunday Papers or the images of Grandpa used elsewhere; I mean used in a non-patronistic way to sell quality menswear to cool, stylish older men.
Many men give up styling after 40. They may feel that they no longer have to compete for jobs, love, a partner, so there is less need to look good. While these are certainly factors underpinning their desire to dress well, a complete lack of role models, inspiration or influences is something to encourage them to show how well they can dress. Doesn’t either. The clothing industry has abandoned them, and the rarity of advertising images of older men looking good in designer menswear is symptomatic of the problem.
James Bond
Daniel Craig is over fifty and represents the pressure but is expected to be fifty. It’s all about embracing new colors and styles. Daniel shows that everything is velvet and pink Looks attractive to men. Men are remarrying younger women, so they need to understand to take action.
Men’s style fashion is rocking 2021, there’s no time to die when it comes to dressing up or redefining your Bond style.
I want to see the menswear industry wake up to the fact that the older person is the richest and fastest growing demographic. Retailers are losing money by failing to market themselves effectively. If they sell to the old man, he will buy.
With some reluctance, I decided to start showing pictures on my blog wearing the clothes I liked. I wanted to show that older men are interested in style and encourage other men to explore possibilities. It has snowballed recently and I have been arranged or invited to participate in several photoshoots. If it encourages other older men to revisit their wardrobes and recognize the power and importance of dressing well, I will be a happier person. If it encourages men’s clothing brands to use images of older men in their sales and marketing, I’ll be even happier.
@menstylefashion @greyfoxblog learned on #reventsThis trend is called post-demographic consumerism – challenging traditional demography.
— Oliver Sweeney (@Oliver Sweeney) April 22, 2015
@menstylefashion @greyfoxblog Well said!
— TheInvisibleWoman (@TheVintageYear) April 22, 2015
@menstylefashion @greyfoxblog We vote yes! long live #home
— Ruffians (@ruffians) April 22, 2015
To read more about my quest for style and menswear brands that work for all ages, please visit grayfoxblog.com
,@boxtrading Will open a huge prosperous market for companies like advertising for older men @REISS if only they would try @menstylefashion
— Gray Fox (@greyfoxblog) April 19, 2015
The shot was taken by Nick Maraudias