Christopher De Diego: What Your Marketing Analytics Is Really Telling You
Marketing analytics has come a long way in the past few years. Thanks to a web framework with machine learning and built-in analytic widgets, any business can get a detailed analysis of who is using their product and consuming their ads.
However, just because you have analytics, doesn’t mean you know how to use them. It takes a lot of work to read, understand and present analytics in a way that you know how to take advantage of.
Analytical and marketing experts are still working tirelessly every day to optimize marketing analysis for businesses. Experts like Christopher De Diego, who is leading the industry in marketing strategy and analysis.
I actually had a chance to speak with Christopher De Diego, and I asked him what businesses and entrepreneurs can learn from analytics and to explain how worth investing they are.
your target audience
One of the main reasons businesses use marketing analytics is because they are a great way to find out who your target audience is. Christopher De Diego told me how specific these analyzes can be.
You can find out about your target audience by gender, ethnicity, location and just about anything else. While in the past it was feasible to target everyone under the sun, nowadays businesses prefer to target specific groups of people. It has proven to be much more profitable and has a very high net ROI.
Christopher De Diego Emphasized the importance of knowing exactly what you shouldn’t market to. This is because you can save a lot of money by leaving your marketing entirely to these people.
If your lifetime profit from a specific client will return less than the money you invested in getting them, you will lose a lot of money. Analytics help shows who you’re not going to convert, no matter how much money you put into trying to persuade them to come.
According to Christopher De Diego, analytics can tell you a lot more than who is examining your product. They can tell you exactly who sees your marketing and actually turns it into sales.
Conversions, of course, can be more than just sales. Analytics can tell you whether your ads are driving people to subscribe to your newsletter/website and whether those subscriptions are driving sales.
This will give you a roadmap for how you should structure your business and marketing strategy.
A/B Testing Result
Christopher De Diego explained in detail about A/B testing and its benefits, A/B testing is the practice of creating two versions of something and deploying them both, whether you are creating two homepages, two calls to action, or two product descriptions.
Next, the analytics will help you understand whenever a customer visits the page which page has more conversions for sales or subscriptions. There are many services for receiving and analyzing A/B test results.
Many of them require some computer knowledge, but if you have web development skills or someone on your team who does, it will take some effort. According to Christopher De Diego, the effort and time are well worth it.